Project Rodan & Fields

Introduction

As the curtains rose on Rodan and Fields' annual event, Antartida unveiled a groundbreaking 3D experience that seamlessly blended technology, recognition, and celebration. The heartbeat of the project was a meticulously crafted 3D website, intricately connected to a database housing the stories of 5000 attendees. This digital canvas would serve as the stage for a unique and personalized journey.

The Heart of the Experience

At the heart of the experience were the Recognition Totems — large, sleek plasma screens strategically positioned throughout the event venue. These totems weren't just screens; they were portals to individual stories. Equipped with QR code readers, they were ready to unveil the accomplishments of Rodan and Fields employees.

Celebrating Achievements

Rodan and Fields employees, armed with their event badges, could approach the totems with an iPad in hand. A simple badge scan triggered a cascade of celebration. Animations danced across the totem screens, symbolizing achievements and milestones. For a moment, the individual became the star of the show, their accomplishments taking center stage.

Social Media Integration

But the celebration didn't end at the totem. Attendees could extend the joy beyond the event venue. A quick scan of a QR code on the totem with their smartphones allowed them to share their triumphs on Instagram, TikTok, and Facebook. The brand resonated not just within the event walls but across social media channels, creating a ripple effect of positivity and brand amplification.

Success Unveiled

Over the two-day event, the Recognition Totems became more than screens; they became storytellers. With over 3000 interactions, they narrated tales of success, dedication, and achievement. Real-time analytics provided a backstage pass to the metrics, offering insights into popular achievements, user engagement, and the social media buzz generated.

Conclusion

The Rodan and Fields 3D Experience wasn't just a project; it was a narrative woven into the fabric of the annual event. It transformed a conventional gathering into a celebration of individual accomplishments, leaving an indelible mark on attendees. As the Recognition Totems echoed stories of success, the project not only enhanced the event but paved the way for a new era of immersive, technology-driven brand experiences. The collaboration between Antartida and Rodan and Fields not only celebrated achievements but set the stage for future endeavors where technology and storytelling converge to redefine brand engagement.

About Rodan & Fields

Rodan + Fields is a skincare company founded by dermatologists Dr. Katie Rodan and Dr. Kathy Fields. Established in 2002, the company is renowned for its dermatology-inspired skincare products designed to address various skincare concerns. Rodan + Fields operates on a direct selling business model, engaging independent consultants who market and sell the company's products directly to consumers.